PC23058Call Vietnam mouse-deer ‘cheo cheo’ and let empathy save them from extinction: a conservation review and call for name change
The silver-backed chevrotain is an endemic species to Vietnam, rediscovered in 2019 after almost 30 years of being lost to science. Current conservation measures are ineffective. Communicating conservation information to the community, especially children, must stimulate their imagination about nature, develop their desire to protect wildlife, and eventually build eco-surplus core values. We suggest calling this chevrotain ‘cheo cheo’, a local name that can create familiarity, awaken the environmental conscience, and help build a culture that will support conservation efforts.